When we imagine a location for baijiu distillation and production, we’re likelier to picture Shanghai rather than Sheffield. Clearly, nobody explained this to Chris Spencer and Craig Butler, owners of The Baijiu Society. These Yorkshire-based entrepreneurs hit upon the idea of infusing China’s national spirit with their very own craft ale to create baijiu beer.
It’s an interesting combination – made even more fascinating by the fact that bottles are being sold to a captive audience in China. So far, The Baijiu Society is shifting around 25,000 units each month. There are no plans to rest of these laurels, though. Spencer and Butler see great potential for further growth in their unique beverage.