Antiques Dealer Unveils 300-Year-Old Baijiu Recipe that Outshines $400 Billion Brand

An antiques dealer from Newcastle Upon Tyne, England has surprised the world by challenging the largest baijiu company. Irving Graham who runs a Chinese antique appraisals business gained notoriety last year after he found a hidden recipe for baijiu, China’s national drink, inside a damaged imperial wine cup he had bought at auction for £300. After selling the cup for £28,000, he spent months meticulously recreating the emperor’s personal recipe, which consisted of nine ingredients selected by the Kangxi Emperor.

His baijiu creation, named V.I.P Jiu 8, was scientifically tested against Moutai, the world’s leading baijiu brand produced by Kweichow Moutai. The analysis, conducted by a UK Accreditation Service laboratory, concluded that V.I.P Jiu 8 was “considerably more complex” and contained “many more compounds with positive attributes”. The emperor’s ingredients were designed to improve the functions of the stomach, spleen, lung, kidney, and heart. The baijiu was found to be rich in terpinenes, known for their antioxidant and anti-inflammatory properties.

Despite Kweichow Moutai’s reputation and significant investments in perfecting their baijiu recipe, Graham’s 300-year-old creation has been proven to be superior.

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